Help to make Google, Yahoo or Bing recognize your web pages
One of the most important SEO rules is to optimize your products pages so that search engines like Google, Yahoo or Bing can recognize them. Because if search engines don’t understand them, what is the point of putting effort into link building, creating quality content and sharing it on social networks?
What does that actually mean? On-page optimization, i.e. content optimization in your B2B web shop doesn’t have to be that hard and complicated. One of the simplest ways is to include your products’ name in the H1 tag and arrange meta descriptions.
How should your web pages look in B2B ecommerce?
The optimization of a B2B web shop includes several very clear rules that regard the link to your web pages. First of all, the structure and the look of the URL address are very important. Therefore, define the URL format in your B2B web shop and stick to it. Also, it is very important that the URL contains key words that are related to your products.
The second rule – never, we mean never erase web pages. Even when a certain product isn’t available, it is always better to specify that a product isn’t available at the moment, then to lead a client to a page that doesn’t exist.
Further, use internet links in your B2B web shop – they help buyers to get around easier on the page and find the contents they are interested in quicker. This is especially important if you want to direct buyers to a specific product or content that could interest them.
Take into account that your web shop never directs a buyer to competitors’ pages. Although it may sound unbelievable, you would be surprised how often this actually happens, especially when you use inbound links. The buyers are supposed to stay in your web shop and nowhere else. Period.
The rule “less is more” applies to B2B ecommerce also. Why is that? Because a lot of owners of B2B ecommerce companies still believe that a large number of web pages is a synonym for an abundant offer, which is absolutely incorrect. A large number of web pages only confuses the user and hinders getting around in the web shop, and that is something you definitely don’t want. B2b clients want fast and simple shopping, clear information and catalogues, and a positive shopping experience. Thant provide them precisely that.
Surprise them with additional benefits like a live chat with the client. That way you are offering your clients a complete service with a fully personalised approach in real time and fast answers to any questions they might have.