2.How much personalized content do we need?
A quality web shop possesses the right amount of personalized content. What does that mean? Many B2B ecommerce advice deal with this question – how much personalized content is actually too much?
In B2B ecommerce you don’t have to really worry yourself with this question, because everything here should be personalized. And what does that mean? During registration, a buyer sees only his products, i.e. the ones he is interested and the ones that could interest him.
A quality integrated B2B web shop will also show client’s personal discounts and even product displays differ from client to client. Depending on the buyer, various discounts and banners are also personalised.
That way, every client gets a completely personalized online shopping experience which makes choosing products easier and at the same time, directs the client to other products that could also be of interest. Results are simpler and more efficient online shopping and a pleased client.