#2 Special benefits and discounts
Once they find the wanted product, B2B buyers want to create their order simply and quickly. The key element of independently ordering products in a B2B webshop is an insight into a real-time inventory status. Completely integrated eCommerce solutions enable exactly that, which makes it impossible for the client to order a product that isn’t currently available.
Besides, an integrated B2B webshop guarantees that a client will create an order according to the agreed-upon terms of collaboration, such as an agreed order maximum or minimum. These systems also show other specific terms, such as customized price lists or special discounts.
#3 Personalized content
A successful B2B webshop always offers a personalized shopping experience, and integrated B2B eCommerce solutions are of great help. These solutions offer content fully customized to each client’s needs individually. Even the product display differs from client to client, depending on what the buyer is interested in or could be interested in. This webshop also displays personalized prices, discounts, and deals which makes it that much easier to choose the right product. As a result, online shopping becomes simple and fast, and clients are more pleased.
The integrated B2B webshop tracks the behavior of every client and offers related and alternative products if necessary. Besides, buyers can add comments with their orders and ask any questions they might have via live chat. All this information helps B2B companies to understand the needs of their buyers and offer them content they really want to see.