Available product options
Availability of colours, sizes, materials etc. B2B products in a web shop must have all this information. Without them, buyers often disregard the product, although it may be exactly what they need. The reason? Your client didn’t get the information on all available product options at the right time.
Nevertheless, this information shouldn’t be displayed always. For example, a buyer surely wants to know if a wooden desk comes in different sizes and that information should be available. On the other hand, information on the availability of all different footwear sizes isn’t necessary. Considering the type of product, the buyers will assume themselves that that particular option is available.