B2B eCommerce marketing strategy needs to include public product presentation, webinars, e-mail campaigns and follow-ups after purchases. The emphasis here is on creating a quality content about your products and services.
Also, you need to encourage your clients to present their own ideas and experiences. Ask for their opinion in direct communication, via e-mail or in some other way. Buyers have to be aware at any moment that you consider their opinions important and that they should feel free to ask any questions they have.