Today it is easier than ever to write a word in Google or Amazon search bar and quickly find products that you haven’t used before or suppliers you haven’t worked with. Yes, it significantly affects the traditional sales channels and simultaneously presents a great opportunity for developing business. How?
When successfully implemented and completely integrated with business, B2B ecommerce sales strengthens existing sales channels through a simpler and faster entrance into new markets and attracting new clients.
What about marketing activities?
The internet combined with a rising number of mobile phone users has the biggest effect on the digitalization of marketing and sales. Salespeople today have the possibility to link with their buyers wherever they may be. This is great news for manufacturers and suppliers, especially the ones that work with complex products. Why? Quality product presentation and all its advantages and functionalities require a lot of information.
Here’s exactly where B2B ecommerce steps in. The internet is an excellent platform for video materials, guides and instructions on use, research and specialized blogs. All this material helps buyers to recognize the value of products and to make the decision to buy easier. And if you add B2B ecommerce in the mix, you get an easier and quicker access to geographically distant markets that are hard to reach through classical sales routes.
How does B2B ecommerce affect sales?
B2B ecommerce sales has proven its cost-effectiveness many times over. In fact, it has been doing it for the last ten years, but it’s good to remind ourselves of some of the best examples. One of them is Amazon which was a synonym for selling books and music ten years ago. Today, Amazon is a multinational company that sells literally everything! As a true ecommerce powerhouse and a sort of an institution in its own rights, Amazon offers millions of products. Many of them seemed unsuitable with online sales.