Why do B2B eCommerce order mistakes happen?
Here’s an information that will surely be of interest. Almost 50% of mistakes in online orders that cause returns in B2B ecommerce, affect profitability and sales of a B2B company.
B2B clients deliver online orders to their main suppliers at least once a week on average. But, their experience of creating orders online is far from perfect.
Research on the level of satisfaction of B2B buyers has shown that 44% of them has trouble with mistakes in online orders at least twice a month. Almost 20% of B2B clients experience this regularly on a weekly basis, and 9% of them every day.
Although there are many reasons that cause mistakes to occur, we can still divide them into two main categories.
#1 The human factor in B2B ecommerce orders
The human factor is one of the main culprits for mistakes in orders and returns in B2B ecommerce. This relates to choosing and selecting the wrong product in the order and giving incorrect information regarding delivery or payment.
Although they are accidental mistakes, they have a huge impact on the buying experience of your B2B clients. Especially if you consider the three main reasons why clients decide to buy in the B2B ecommerce in the first place:
- The simplicity of online shopping (72%)
- Clearer descriptions and better access to online catalogues (52%)
- Real-time information on the inventory and the delivery time (42%)
In an integrated B2B ecommerce system, there is no room for mistakes caused by the human factor.
These systems enable your clients an insight into real-time information regarding the inventory condition, along many other advantages. One of them being the option of viewing previous orders and creating new orders from the existing ones. An integrated B2B ecommerce system enables a B2B buyer to repeat an order he has been pleased with previously, with just a few clicks.