Mistake #2 – Focus on sales instead of clients
Ok, you maybe have a clear vision of how a successful B2B ecommerce is supposed to look like. However, is that what your buyers really want or expect?
B2B clients have very specific requests and expectations. Personalized offers, involvement with clients and communication at the delivery time, clearly defined prices according to product categories, available information on the agreed upon quantities or delivery dates, the possibility of adding comments with orders and live chat – all of these things are what your buyers expect to be provided with from a B2B web shop.
An integrated B2B ecommerce provides them precisely that, and an extra bonus is that B2B clients can track the whole process of delivery themselves and get accurate and prompt information regarding orders at any moment.
Furthermore, and integrated B2B ecommerce system tracks the behaviour of your clients and clearly offers them related or alternative products. This way you are saving time and money, and your clients are becoming much more pleased.