Reality check – a fair amount of your online customers are not pleased!
B2B buyers want you to recognize their needs and create a specially designed offer accordingly. You want simple online shopping and a web shop that connects clients to suppliers very quickly.
Still, research on B2B buyers’ satisfaction has given very worrying results. More than a third of buyers isn’t pleased with their online shopping experience in a B2B web shop at all!
On the other hand, only 11% of them has had an excellent online shopping experience. Most of them consider their B2B ecommerce shopping experience not bad, but still nowhere near what they expected.
Do you realize now how much room for improvement there is and how many times have you, not knowingly, disappointed your buyers?
Here’s a simple calculation. Almost 50% of B2B ecommerce clients buy once a week on average. If your B2B web shop doesn’t offer a positive online shopping experience, it means that half of your online buyers has to experience all the shortcomings of your web shop at least 52 times a year.
However, a good thing is that it won’t be able to disappoint them as much. Every third B2B buyer will give up not only on the web shop, but on the whole brand after just the first bad online shopping experience!
Buyer satisfaction is a measurement of success in B2B ecommerce
A pleased B2B buyer quickly and simply makes the decision to buy thanks to detailed and clear information.
The buyer wants a simple and efficient shopping where he/she won’t waste time on unnecessary things and searching through an unclear offer. He/she wants clear and visible catalogues and price lists, updated VAT calculations or an automated quantity discount calculation.
Here’s exactly where B2B ecommerce comes in and offers all the afore mentioned.
Yes, B2B ecommerce is an excellent tool for digital transformation of your sales and there are more and more B2B companies that are taking it seriously. Latest research has shown that the number of companies that plan to strengthen their sales strategy by using B2B ecommerce, has increased significantly. Still, they plan to do it in the next five years.
What will happen till then? An extremely competitive B2B ecommerce market already now presents a huge challenge for many B2B companies. And that competition will only grow stronger in the years to come. So why wait?