CRO advice #1 – Most often, disregard parallel assessment
Conversion rate optimization has one simple rule here. The benchmark or quality standard depends on a lot of criteria; type of industry, size of the company, type of business, whether you are creating the CRO for a web page or an e-mail campaign etc. So, focus on the optimization from your company’s point of view. That way you will avoid wasting time and energy on achieving standards that are too high.
For example, when regarding a B2B web shop, the benchmark is an eCommerce platform that provides the client with a completely personalized and positive shopping experience. B2B buyers want to simply find searched items in the catalogues and sufficient amount of information, which makes the decision to buy that much easier. They want clear and understandable delivery terms, real time notifications on the order status, prompt information on the delivery time and a prompt user service.
The integrated B2B eCommerce simply and efficiently deals with all user requests. These systems also track the behavior of B2B buyers and offer them alternative products if wanted items aren’t available. Thus, the integrated B2B eCommerce significantly helps to use the cross-selling and up-selling possibilities in online sales. Not only that, clients also have the possibility of chatting live and adding comments with their orders, which considerably helps in recognizing buyers’ needs.