Advice #3: Optimization of a B2B web shop for mobile devices
Research from 2019 has shown that people spend on average 3 hours and 15 minutes daily using their mobile phones. 20% of them use it even for up to 5 hour every day. Also, almost 60% of mobile phone users stated that they wouldn’t recommend a company that has a poor mobile phone version of their website.
Hence, not only should your B2B web shop provide all the necessary information for your client, but it should also be available on all mobile devices. If a mobile version of the web shop doesn’t provide a quality buying experience, it is very likely that your client will at some point check your competitors’ offers.
Advice #4: Chatbot
Today’s buyers want answers immediately. If they don’t get them, they will very quickly seek another seller. There are even more questions in B2B eCommerce, which means that B2B companies face an even greater challenge of maintaining that positive buying experience. Chatbots can be of great help here.
Besides helping to make the best out of cross selling and up selling possibilities, they also offer clients quick and clear answers to all the questions they might have and are available 24/7, seven day a week.
This is very helpful when a buyer has additional questions or uncertainties in the order creating process. In fact, research has shown that a quality chatbot can decrease the rate of leaving a B2B web shop at a crucial point in the order creating process, up to 50%. Their additional benefit is that it deepens the relationship between the user and the system.