Set eCommerce goals
Before your B2B ecommerce project goes into realization, the first and the most important question you should be thinking about is “What exactly do I want from a B2B web shop?” if your answer is “To keep up with the competition”, we have to inform you that that is simply not enough.
The base for a successful online wholesale is clearly set eCommerce goals. What exactly do we mean by that? Ecommerce goals can be, for example, removing errors in orders, increasing the efficiency of the ordering process, a better user experience for B2B clients or increasing income and the number of buyers.
Once you set yourself a goal you aspire to, the next step is to define the way you plan to accomplish that goal. Precisely, you have to define your eCommerce strategy. So, in this phase think about who you want to sell to via the B2B web shop, what do you want to sell and to which markets you want to expand your sales to.
Then it’s time to define clear KPI i.e. key performance indicators which are in accordance with your ecommerce strategy and goals. With the help of KPI you can easily measure and analyse the success of the B2B web shop and notice possible shortcomings on time.