What is B2C sales?
The answer is simple. Business to consumer i.e. B2C company sells its products directly to the consumer. Examples? Retail stores, restaurants, clothes shops, etc.
The name B2C became popular at the end of the 90s in the midst of DotCom “balloons” and the boom of online stores. Buyers realized then that they can buy anything they want in stores that sell online much quicker and easier. Retail companies like eBay and Amazon used this opportunity very well and became popular on a global scale.